Paddy x Peter

The bright and fizzy brother duo behind Paddy X Peter, whose business idea was born for the love of good, simple, honest food, tours festivals around Melbourne in their custom-made food truck, selling their signature product: “Tasties”. The identity design was largely inspired by the brothers’ Balkan cultural background, where a number of weaving patterns were created as a textural backdrop to the hand drawn logotype; a complementary vintage botanical illustration hints the notion of fresh market produce; all tied in together through the use of bright red and charcoal colours.