Botica Espresso Lab

Taking its name from the Spanish word “Botica” meaning: Antique Chemist, a place where elixirs and infusions were prepared to promote health and vitality. Botica delivers excellent coffee and food options in a small yet charming environment in Melbourne’s CBD. The approach for Botica’s identity was inferred from its inherent meaning, utilizing the notion of glass chemistry instruments at the heart of the design concept. A test tube is featured as a graphic element in the logo, paired with a bold sans-serif font reminiscent of woodblock typography of yesteryear. A number of supporting graphic elements were created to add dynamism and variety to the brand application.