Catherine Murphy the Label

With a strong focus on femininity influenced by the Victorian and Edwardian eras, Melbourne based fashion designer Catherine Murphy creates and locally produces delightfully lavish garments. The dreamy and timeless quality of Catherine Murphy’s clothing label is subtly translated into the identity redesign. The label’s new identity was beautifully and seamlessly carried across a myriad of collateral material such as: swing tags, postcards, catalogues, newsletters and packaging; all rendered in subdued sophisticated shades and textures, delicate typography and beautiful detail.