Write Sense

Custom branding for a freelance copywriter, the concept first came together by delineating a motto for the brand: “Connecting ideas through words”, the graphics seamlessly followed on the notion of connection. Lines were used to symbolise the association between ‘idea’ and ‘word’; in the same vein these lines also bring to mind writing on a document and/or ruled paper. Additional graphic elements were created to infuse energy into the design. Other elements such as the tip of a pen, support the idea of writing as well as the choice of colour.